Here’s a pop quiz for you: where can you NOT reach clients with digital advertising?

We wish that were a trick question, but there are probably a few places in the known universe where people don’t browse the internet, share memes and shop online. Maybe Antarctica, or the middle of the Amazon?

One thing we do know is that your potential customers and clients are reachable just about anywhere, thanks in large part to mobile smart phones that can log on to the internet with nothing more than a finger swipe and a satellite connection.

Digital advertising on mobile devices is different from what we usually think of as “online advertising” in several key ways.

First, most ads are viewed on mobile phones during leisure time. Your phone, your calendar, your mobile CRM app – these often won’t have ads as part of the experience. Social media, games and internet TV apps, on the other hand, do. Mobile advertisements reach people when they aren’t (as) busy – when they are relaxing, curious or even a touch bored.

Another difference is that mobile devices are incredibly trackable. We can target those who have used their phone at your competitor’s location; we can serve to mobile devices based on the self-reported interests of social media users; we can target specific markets based on app usage.

Every mobile device has a mobile ID that tracks where the phone is, what is done on it, when it is in use.

Finally, mobile ads tend to take up a larger percentage of screen real estate – many spreading across the entire viewing area. This means that mobile ads are more likely to be noticed than their web banner counterparts.

When you include mobile ads as part of your digital marketing plan, you boost the frequency with which potential customers view and interact with your message. As a bonus, you can include your call to action as an easy, one-click option – learn more, call now, send a message, take the quiz – right at their fingertips.

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Our Team

karma hughes general manager digital marketing waterdrop digital

Meet Karma Hughes

Karma is a creative and business-savvy marketing professional with over 20 years of devising and implementing successful radio and traditional marketing campaigns.

Now a Certified Digital Marketing Professional, Karma uses her expertise to lead the Waterdrop Digital team as the General Manager.

In her free time, she enjoys exploring Sonoma County on sunny weekends and spending time with her two corgis.

Meet Jasmine Johnstone

Jasmine is a Certified Digital Marketing Professional offering expertise in communication, with extensive experience in graphic design, agriculture, and environmental sustainability. 

She is committed to driving innovation and delivering results, while remaining true to each client’s unique needs. 

In her free time, she enjoys spending time with her son, singing and listening to podcasts.

Jasmine Johnstone Coordinator of Digital Marketing Waterdrop Digital

Meet The Marketing Specialists

Our marketing team is comprised of highly motivated and dedicated individuals with diverse backgrounds and experiences from all corners of the country.

Although we are based in Wine Country, we cater to clients from various industries across the globe. Our marketing specialists utilize their extensive expertise to offer bespoke support and ensure transparent digital marketing strategies that deliver tangible results.

Meet The Digital Specialists

At Waterdrop, we are big believers in working with the best of the best. That’s why we’ve put together a team of amazing professionals from all over the country!

From Google to Microsoft, META, graphic design, web development, and more, each and every one of our team members is highly skilled, trained, and certified in their respective fields, so you know you’re getting the very best.

We’re all about making our customers happy, and we’re confident that our team has what it takes to make that happen!

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Yes, that’s a thing.