Waterdrop Digital was contacted by George, who worked for a large solar technology company. The company wanted to increase the number of quote requests they received from businesses, as B2B contracts were their main source of revenue.
Selling to businesses requires a strategy that can reach and persuade commercial decision-makers. This informed the recommendations that Waterdrop Digital’s experts made and George signed off on.
The strategy as implemented included:
- Retargeting from client’s website
- Keyword targeting to reach management-level personnel who were researching solar power, going green, saving money and similar
- Outreach on B2B, Green, Management & Executive networks
- Cluster IP targeting industrial businesses using NAICS codes
After a single month, the company saw…