Heather was in charge of marketing for a small, high end winery. She came to Waterdrop Digital for help increasing tasting room visits.
In order to do so, she knew the winery would need to expand their brand recognition and grow their customer base.
Together we decided to reach two segments of potential visitors – local residents who had easy access to the winery location, and consumers in a broader geographic area who were already interested in wine.
Waterdrop Digital recommended the following:
• Target nearby zip codes
• Polygon nearby wineries and tasting rooms
• Serve mobile ads to the resulting audience
• Run a Facebook campaign to reach people whose interests included wine
The creative focused on the high-end nature of the winery, teasing the exclusivity of a private tasting at a winery that requires advance booking and does not accept walk-ins.
The winery was extremely happy with the results of the campaign. Within weeks…