James had recently opened a fitness club and needed to get fitness-minded customers through the door. One of his goals was to attract members of competing gyms. He contacted our Waterdrop experts with a promotional concept – offer three free months to new fitness club members who transferred from other gyms. In order to target these members of competing locations, Waterdrop combined various targeting methods to reach the fitness-minded audience.
• Mobile In-App targeting to reach devices previously seen at competing gym and fitness center locations.
• A look-alike audience based on these devices.
• Pre-built “Fitness-Minded” and “High Income” mobile audiences.
• Display ads delivered to “Active Senior”, “Fitness”, “Mom & Family” and “Young Health Conscious Women” networks.
• Keyword targeting to deliver ads on fitness-related pages.
• Retargeting to deliver follow-up ads to people who had already been to the fitness club website.
At the end of his 12 month campaign…