How Stephen Closed His “Slow Season” Gap

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A motorcycle dealer with two locations, Stephen wanted to increase foot traffic and sales during the normally slower winter months.

He had recently added a new motorcycle service department in one of his locations and was offering a 20% discount on services to new customers. He hoped to get word out about this offer to drive appointments and sales.

Waterdrop recommended a display campaign that included several audience-building tactics:

• Behavioral targeting to reach users who had demonstrated interest in motorcycles, motorcycle servicing, motorcycle parts & accessories, motorcycle clubs, etc.

• Keyword targeting to reach users contextually with terms related to motorcycles, motorcycle parts & accessories and motorcycle specs & reviews.

• Retargeting from the client’s website to reach users who had previously visited their site.

• Managed network outreach to deliver ads to pre-selected sites using the “Motorcycle” and “Affluent Buyer” Networks

By the end of the 6 months…

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