This University’s Successful Recruitment Campaign


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A public university was looking to increase attendance at their upcoming open house for new students. The university needed a competitive edge over other schools when targeting prospective students.

Waterdrop’s experts started with an audience based on the university’s main feeder high schools, then used a combination of display and mobile targeting to expand that reach.

This strategy included:

  • Targeting mobile devices seen at the provided list of feeder high schools
  • Creating a look-alike audience to target based on these devices
  • Ads on our “Undergraduate”, “Teens”, and “Moms & Families” Networks

Find out the rest of the strategy & the results!

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