A public university was looking to increase attendance at their upcoming open house for new students. The university needed a competitive edge over other schools when targeting prospective students.
Waterdrop’s experts started with an audience based on the university’s main feeder high schools, then used a combination of display and mobile targeting to expand that reach.
This strategy included:
- Targeting mobile devices seen at the provided list of feeder high schools
- Creating a look-alike audience to target based on these devices
- Ads on our “Undergraduate”, “Teens”, and “Moms & Families” Networks